About RiverFront Dynamic, Disciplined, & Transparent

Steadfast & Agile

An unwavering commitment to meet the evolving needs of our financial advisor partners and their clients.

Global Perspective & Personal Commitment

RiverFront Investment Group is a global asset manager focused on Process over Prediction — a dynamic investment approach driven by a systematic, repeatable methodology. We provide flexible, risk-managed solutions for a range of investment objectives and risk tolerances. Our strategies can serve as the core of a client’s portfolio or as a satellite to complement other investments.

Changing Markets & Enduring Relationships

At RiverFront, we are not afraid of change. In fact, we embrace it. We rise to the challenges presented by modern global markets with speed; informed by process and tempered with deliberation. Our analytical rigor combines with artful interpretation to enable us to seize opportunity where appropriate without losing sight of long-term strategies. Our goal is to build relationships that become partnerships.

How We Work Together Sets Us Apart

Open collaboration and uncommon transparency are fundamental to RiverFront’s culture. The sense of confidence we have is balanced by true humility. So we keep learning and driving forward to continuously evolve and improve. We encourage and challenge each other to get to the best result possible while maintaining an environment of respect and collegiality.

Serving the Financial Advisor Today & Tomorrow

No matter how an advisor chooses to engage with us, every member of our team strives for excellence as we help to navigate a constantly shifting environment. We provide uncommon transparency into our investment decisions, as well as valuable insights, advice and solutions. Our goal is to support our partner advisors in building trust and forging lasting relationships with their clients. We understand that our success depends on theirs.

By the Numbers


AUA As of 3.31.2024




Female Associates




Capital Partners

Unwavering Commitment

We maintain an unwavering commitment to meet the needs of our financial advisor partners and their clients and strive for excellence to deliver investment results consistent with client expectations. We view our culture as a differentiator and hope you can feel the RiverFront difference. We are here to respect, serve, and support your needs with accountability, humility, and excellence. We look forward to partnering with you and are here to support your practice.

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Intentional About Culture

At RiverFront, we are intentional about our culture. We recognize that if we are not intentional about our culture, a culture will develop on its own and it may not be the one that we want as a firm. As an organization, we can have the best laid out strategy, but if we do not have a healthy and positive culture to support that strategy, we will not be successful in the long term. We also recognize that being intentional about our culture is not a one and done exercise, we must work on it and improve it on a regular basis. It has to be top of mind in almost every decision we make. -Karrie Southall, Chief Operating Officer

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Explore RiverFront

Driven by a Bold Vision & Guided by Shared Values