Investment Solutions

Unwavering Commitment & Uncommon Transparency

Dynamic, Disciplined, & Transparent

Process Over Prediction

RiverFront currently offers model investment portfolios, including Fixed Income, Balanced, and Equity solutions for a range of investment objectives, risk tolerances, and investment themes. These portfolios are accessed through wrap fee programs at various sponsor firms or through model delivery programs ("MDPs"). RiverFront also serves as sub-adviser to certain exchange-traded funds (“ETFs”) and mutual funds (“Mutual Funds”).

Process over Prediction:
Our investment philosophy is rooted in the following beliefs:

  • “Price Matters®”- We have a view of relative value of asset classes, countries, sectors, and individual securities.
  • “People Matter”- We believe in the wisdom and experience of our portfolio managers.
  • “Information Matters”- We believe in analytical support for our macro and fundamental decisions.

While we believe building prediction engines are important, we also believe building an unemotional, adaptable discipline that is consistently applied gives investors the best chance of long-term success. Our tactical and risk management disciplines have built-in flexibility, so if unforeseen events happen, our strategy adapts in real time.

The Art & Science of Dynamic Investing:
We think that exceptional investing involves both sides of the brain, the scientific AND the creative. The scientific part of our process involves the careful and rigorous quantitative study of large quantities of historical data, looking for repeatable patterns. This scientific starting point helps us understand the odds, stay intellectually honest, and not be unduly swayed by emotion.

We believe there is a great deal of ‘art’ in how our team uses our collective experience, intuition and creativity to interpret that data and make decisions. We believe it’s an ‘and’ world, and that quantitative and qualitative analysis is most powerful when married together.

Outcome Based Solutions

RiverFront constructs and manages investment solutions with the objective of seeking to meet investor goals and desired outcomes.


Advantage/ETF Advantage Model Portfolios

RiverFront's distinctive global investment strategies include our Advantage and ETF Advantage Model Portfolio products. These are asset allocation portfolios designed to meet a broad range of investor needs, return objectives, and risk tolerance levels. They are built with a combination of stocks, bonds, and/or exchange-traded funds (ETFs).

RiverShares Model Portfolios

RiverShares are model portfolios that are comprised solely of RiverFront sub-advised exchange-traded funds (ETFs) and managed using our Price Matters® strategic allocation, tactical overlay and risk management processes. These models are constructed based on investor time horizons and risk tolerances.

Mutual Funds

RiverFront has partnered with ALPS Advisors, Inc., to offer the RiverFront Global Allocation Series of mutual funds. The prospectus, performance, marketing materials, and other details about the mutual funds, may be found at

Sub-Advised ETFs

RiverFront sub-advises actively managed fixed income and equity ETFs through partnerships with ALPS and First Trust. The ETFs provide investors access to RiverFront's security selection within an individual asset class and are designed to remain fully invested. The ETFs can be used as stand-alone products or in combination with other RiverFront ETFs or with ETFs from third-party providers.

RiverFront Partner Products

RiverFront offers SMA and UMA portfolios managed in partnership with talented outside managers that can be used as stand-alone exposures or as complements to our Advantage portfolios. These portfolios may be targeted to a specific asset characteristic, like International, or to a specific theme, like Washington D.C. Policy. While each partner may have different investment philosophies and processes, each share RiverFront’s commitment to the financial advisor.

Tax Efficient Investing

RiverFront’s diversified solutions and 55ip’s tax-smart investment strategy engine can help improve financial advisor efficiency and effectiveness. The solution enables Financial Advisors to transition client portfolios in a tax-aware manner and provide ongoing, automated tax management on the portfolio.

By the Numbers


AUA as of 9.30.21




Financial Advisor Relationships




Capital Partners

To learn more about our products and services please contact your financial advisor.