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Mission
To respect, serve and support: Our Financial Advisor partners, each other, and our communities.
We maintain an unwavering commitment to meet the needs of financial advisors and their clients. Our solutions are designed to deliver investment results consistent with your expectations. We are committed to being transparent, honest, and consultative in every relationship. We strive to make a meaningful difference in the communities where we live and serve. And we are committed to treating each other with respect, recognizing the power of diversity, and the difference culture makes to our clients and our associates.
Vision
To be the most caring organization in the investment industry.
RiverFront cares deeply about being a partner to financial advisors and building genuine relationships. We strive to improve the financial lives of others and care about the outcomes. And we work to understand the needs of advisors and demonstrate flexibility to meet those needs. We care about our associates and challenge each other to grow and strive for excellence.
Our Values
Caring
For our Financial Advisor Partners, our associates, and our communities.
Humility
Admitting when we are wrong, learning, and moving forward.
Integrity
Doing what we say - for our partners and each other.
Accountability
Providing total transparency and taking responsibility for our actions.
Excellence
Rising to every challenge in our pursuit of continuous improvement.
“I don’t believe there is nearly enough caring or humility in our industry, and I am proud to work for a firm like RiverFront who strives to be part of the solution instead of the problem. We care deeply about the client, each other and our communities. We strive to be world-class at communicating our perspectives on markets clearly and concisely, admitting our mistakes when necessary and learning from them.”
Chris Konstantinos CFA®
Managing Partner | Chief Investment Strategist
“Not only do we care about each other, we are always willing to go above and beyond for our clients and their clients. We truly want what’s best for our FAs and associates.”
Jacqueline Carrico
Regional Director (VA) | Director of Internal Sales Western Regional Sales Officer (AZ, AK, CA, CO, HI, ID, MT, ND, NE, NM, NV, OR, SD, UT, WA, WY)
“RiverFront’s community involvement is really important to me and I appreciate the acceptance and support of various organizations that are important to each associate. Even though I don’t live in Richmond like the majority of RiverFront’s associates, I still have the opportunity to make an impact at a local level and RiverFront gives me the resources and support to do so.”
Sierra Jones CFP®
Senior Regional Director, Western Plains (AZ, CO, MT, ND, NE, NM, SD, WY)