The Art & Science of Asset Allocation

Advantage & ETF Advantage Solutions

An Investment Approach for an 'AND' World

Investing in Relationships

Investing in today’s dynamic financial markets requires a different kind of mindset and process – one that takes into account seemingly contradictory concepts. Strategic and tactical. Quantitative and qualitative. Active and passive. RiverFront embraces this duality with a process that is both art and science.

Rigorous data analysis meets informed insight in our asset allocation process. Some asset managers employ a “set it and forget it” style based solely on historical returns and volatility.

At RiverFront, we believe the best way to address a market that is always evolving is with an approach that is both tactical and dynamic.

Long-Term Thinking & Short-Term Flexibility

In our view, relative total returns between asset classes are driven both by valuation in the long-term — what we call Price Matters® — and by changes in fundamentals and investor psychology in the near-to-intermediate term, governed by what we refer to as The Three Tactical Rules. The careful blend of these two methodologies creates a decisive long-term strategy with the flexibility to drive shorter-term tactical differences in returns.

Harnessing Data & Experience

RiverFront’s proprietary quantitative tools turn tremendous amounts of raw data into contextualized information that look well beyond short-term market volatility and into a horizon of long-term investment. The investment team then applies our collective experience, intuition and creativity to interpret this information and drive decisions.

Uncommon Transparency & Deeper Relationships

As we make changes and adjustments to our asset allocations, we openly share the details and rationale of each with our financial advisors. This uncommon transparency holds us accountable and we believe helps advisors have informed conversations and build deeper relationships with their clients.

Our Three Tactical Rules

Don't Fight the Fed

We are constantly analyzing the actions and intents of policymakers in both the US and abroad. If policymakers are clearly intent on achieving a result, while markets often doubt their resolve or their ability to achieve that result, we take them seriously.

Don't Fight the Trend

We try not to fight powerful trends, even if we think they may ultimately be proved wrong. We live by JM Keynes observation that “markets can stay irrational longer than you can stay solvent.”

Beware the Crowd at Extremes

As we mentioned above, if an extreme can be identified, especially when our Price Matters® work confirms this extreme (stocks in the late 1990s, real estate in the late 2000s), then we need to be willing to lean the other way and to act aggressively once the trend changes.

All investments in securities, including the strategies and methodologies discussed above and below, include a risk of loss of principal (invested amount) and any profits that have not been realized. Markets fluctuate substantially over time, and have experienced increased volatility in recent years due to global and domestic economic events. Performance of any investment is not guaranteed.

To learn more about our products and services please contact your financial advisor.