Karrie Southall CIPM

Chief Operating Officer


Karrie serves as Chief Operating Officer, bringing over 20 years of experience to her role directing the portfolio administration, trading, compliance, human resources, finance, and IT functions of the firm. In addition, she serves on the firm’s Board of Directors, Executive Committee, and leads the Operating Committee.

Karrie has been with RiverFront since the company’s founding in 2008. She began her career at Wachovia Securities in 1999 as a Financial Advisor for a six-member Wealth Management team. Karrie began working with the Wachovia Advisory Service Group – Compass Advisory Portfolios in 2004, where her primary role was marketing of the portfolios and disseminating market information to Advisors.

Karrie previously served as the Co-Head of Treasurer/ Finance & Operations for Women in ETFs (WE), a nonprofit organization that seeks to create opportunities for professional advancement by expanding connections among women in the ETF industry.

Karrie earned a BA in Economics and Spanish from the University of Virginia, as well as an MBA from the University of Richmond. She also holds the Certificate in Investment Performance Measurement™ (CIPM®) designation from the CFA Institute.

Karrie’s endurance and quickness are apparent both in and out of the office, as she spends a great deal of time focused on one of her true strengths – her competitive spirit. Karrie enjoys participating in 5Ks, 10Ks, and half marathons and

“Relationships with our communities is one of the three pillars of the RiverFront culture. I love to get involved with the annual charitable giving partner that RiverFront selects each year. It is important to me that RiverFront not just provide a monetary donation, but also volunteer hours to our annual charitable giving partner each year. Over the years I have really enjoyed the hands on work and involvement I have had with the Richmond Community ToolBank, St. James's Children’s Center, Shalom Farms, Comfort Zone Camp, and Child Savers. I am a runner, so I also like to participate and raise money for the VCU Massey Cancer Center as part of the Monument Avenue 10k, the Cameron Gallagher Foundation as part of the Speak Up Run 5K and in 2019 I was part of an Inclusive Racing Team that pushed a disabled athlete in the Richmond Half Marathon. That was an experience I will never forget!”