RiverFront Investment Holdings Group Announces Minority Ownership In and Enterprise Agreement with ETF Action

Data Analytics and Research Continue to Drive ETF Investing Growth

RICHMOND, VA; DENVER, CO JANUARY 25, 2022— Viewing data analytics and ETF research as core competencies to its investment process, research capabilities, and continued growth, RiverFront Investment Holdings Group, LLC (“RiverFront Holdings”), the holding company for Riverfront Investment Group (“RiverFront”), announced today its purchase of a minority ownership interest in ETF Action, Inc. (“ETF Action”). The agreement includes a three-year ETF Action enterprise license for RiverFront. This strategic and financial partnership increases RiverFront’s capabilities as a builder of ETF model portfolios and seeks to improve its communication effectiveness to RiverFront’s financial advisor clients.

“We have known and worked with Mike Akins and his team at ETF Action for many years. We are impressed with the research and ETF model portfolio platform they have designed and built,“ said Peter Quinn, Riverfront’s President and CEO. “We believe this strategic partnership will significantly enhance our ability to partner with financial advisors and independent RIAs across the industry.”

“The opportunity to partner with RiverFront and integrate their distinctive model portfolios onto ETF Action’s rapidly evolving technology platform is a game changer for our vision to redefine the interaction advisors have with model portfolios,” said Mike Akins, ETF Action’s CEO and founding partner. “One of our guiding principles at ETF Action is ‘every portfolio should tell a story’, and we are beyond excited to demonstrate the role technology has to play in that process by partnering with RiverFront to showcase their dynamic, disciplined, and transparent investment process."

ABOUT ETF ACTION: ETF Action was founded in 2018 to simplify and expand investing by delivering best-in-class technology to financial professionals through a user-friendly cloud-based platform. Popular platform features include: quickly navigate and research markets to formulate ideas and align (select) investments via powerful data mapping tools; design, build and showcase portfolios in the interactive model marketplace; create custom stock portfolios (direct indexes) leveraging reverse screening functionality; and building custom (white-label), client facing reports. Learn more at etfaction.com.