At RiverFront, we believe our culture is our ultimate sustainable competitive advantage. We believe that if we do not continue to cultivate it, we will not be successful. Our culture was not developed overnight. Instead it has been a continuous journey that we are constantly nourish. In this short 20 minute video, Karrie Southall, Chief Operating Officer, and Cheron Smalls, Director of Human Resources & Talent Management, explore why culture is so important and provide insights into how RiverFront developed its unique culture.