Sierra Jones CFP®

Senior Regional Director, Western Plains (AZ, CO, MT, ND, NE, NM, SD, WY)


Sierra serves as Senior Regional Director for the Western Plains Region. Prior to joining RiverFront in November of 2019, Sierra served as a Business Development Associate for Northern Trust, focusing on growing the FlexShares ETF business and enhancing and growing advisor relationships in the Southwest Region. Sierra began her career as a Client Specialist for a Private Wealth Management team at Robert W. Baird. While there, she was responsible for managing client relationships, servicing client accounts, and coordinating marketing and communications efforts on behalf of her team.

Sierra earned a B.A. in Journalism & Media with a Minor in Business Administration from Doane College, a liberal arts institution in Nebraska. She became a CERTIFIED FINANCIAL PLANNER™ in 2022.

In her free time, Sierra enjoys traveling, baking, and practicing yoga. She resides in Fargo, ND with her husband, Adam, and their two dogs, Hadley & Moose.

“I appreciate RiverFronts acceptance and support of various organizations that are important to each associate. Even though I don’t live in Richmond like the majority of RiverFront’s associates, I still have the opportunity to make an impact at a local level and RiverFront gives me support to do that.”

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