Running parallel to RiverFront Investment Group’s headquarters is the historic James River.

Omnipresent and powerful; the river is always moving and ceaselessly changing – just like today’s global financial markets. Maneuvering through these changing conditions requires agility, flexibility and smarts. Staying on course demands both a strategic and tactical approach and at every decision point, risks and rewards must be vigilantly managed. This is the RiverFront way. We are not afraid of change. In fact, we embrace it.


Guiding us through market volatility is our unique approach to global asset management. We call it the Art and Science of Dynamic Investing. In simple terms, our ‘art’ resides in the skilled interpretation of data and financial analysis and our ‘science’ incorporates the usage of proprietary asset management tools and mathematical models. When art and science converge, we believe investment return objectives become properly balanced with client risk tolerance.


Like river waters, transparency is elemental to our business. We distinguish ourselves from others by openly sharing the details and rationale of all portfolio trades and adjustments with our financial advisor partners. It is this uncommon level of visibility that allows us to forge strong and lasting relationships with our advisors and they, in turn, with their clients.


A well-known writer once said, “Ideas, like large rivers, never just have one source.” We couldn’t agree more. Our collaborative approach is all about working as a team to uncover the best opportunities. And through open access to our thinking, information and people, financial advisors can leverage as much of our reasoning and action as they want. We consider ourselves strategic suppliers of insight, delivering exceptional global portfolio solutions, service and intellectual capital to our advisors.

Partner. Problem Solver. Protector.

As partners, our common sphere of interest is your success. We want to help advisors solve problems and grow their businesses. We were an early adopter of, and now an experienced strategist using, Exchange-Traded Funds. We provide valuable insights, advice and solutions with our partners. These valuable insights, when combined with our proactive risk management processes, may help to make our partner advisors better fiduciaries for their clients.

We’d like to work with you because, like a river, it might lead to something big.

RiverFront Investment Group, LLC, is an investment adviser registered with the Securities Exchange Commission under the Investment Advisers Act of 1940. Registration as an adviser does not imply any level of skill or expertise. The company manages a variety of portfolios utilizing stocks, bonds, and exchange-traded funds (ETFs). RiverFront also serves as sub-advisor to a series of mutual funds and ETFs. Opinions expressed are current as of the date shown and are subject to change. They are not intended as investment recommendations.

Any discussion of the individual securities that comprise the portfolios is provided for informational purposes only and should not be deemed as a recommendation to buy or sell any individual security mentioned. 

Exchange-traded funds (ETFs) are sold by prospectus. Please consider the investment objectives, risk, charges and expenses carefully before investing. The prospectus and summary prospectus, which contains this and other information, can be obtained by calling your financial advisor. Read it carefully before you invest. As a portfolio manager and a fiduciary for our clients, RiverFront will consider the investment objectives, risks, charges and expenses of a fund carefully before investing our clients’ assets.