Tracey DeSanto

Digital Marketing Specialist

Marketing

Tracey is the Digital Marketing Specialist for RiverFront. She joined the marketing team in June 2019.

For years she was a multi-media journalist: shooting, writing, and editing all her own work. Her career as a broadcast journalist taught her the importance of a good story and the ability to multitask under pressure. Since leaving journalism, Tracey has worked with startups to build brand and communication strategies, manage social media, write web content, plan events, and create marketing materials. She is a graduate of James Madison University where she majored in Media Arts & Design and Communications.

In Richmond, Tracey sits on the planning board for the Children’s Hospital Foundation, planning the charity’s Four Mile Fun Run. RiverFront’s commitment to helping the community is one of the main reasons she joined the team.

When she’s not creating for RiverFront, she enjoys going to the beach, working out at a barre class, reading a book, or taking photos of her yellow lab puppy named Hattie.

“I firmly believe that you should work every day to make the world a better place and I love that RiverFront supports that. I have been volunteering with the Children’s Hospital of Richmond since 2017 and love to support an organization that does so much to support children and their families in RVA.”