Rebecca Felton

Senior Market Strategist


Rebecca serves as Senior Market Strategist, providing the external communications of our investment strategy. She brings nearly 40 years of industry experience to this role. In addition, she serves on the firm’s Investment Committee.

Rebecca has been with RiverFront since the company’s founding in 2008. She was previously at Wachovia Securities where she served as Senior Vice President and Senior Portfolio Manager for the Wachovia Compass Advisory Program. Additionally at Wachovia, she managed relationships with the firm's national research providers and was responsible for communicating research recommendations to the retail system through live daily broadcasts, written reports, and branch seminars.

Rebecca earned a BS in Business Administration from the University of Richmond and an MBA from Virginia Commonwealth University.

Rebecca may have a tough time when National Bring Your Pet to Work Day rolls around; is it going to be the duck, the bird or maybe just one of the numerous dogs she has been known to rescue? She is an avid animal lover and she and her husband regularly volunteer with local dog rescue organizations. When not walking one of her own pets, Rebecca enjoys painting, cooking and gardening.

“I have been involved in various dog rescue groups as well as activities at my church for years which often means leaving early or being out for time during the middle of the day. The fact that the firm is not only flexible in allowing that type of participation but ENCOURAGES it, is so rewarding.”